Hey there! I’m Dan Crosby, an entrepreneur based out of Windsor, Ontario. Over the years, I’ve built a pretty diverse portfolio across several industries, and I love sharing what I’ve learned along the way.
Real Estate
I got my start in real estate back in 2008, right here in Windsor. What began as a small venture has now grown into a portfolio worth over $100 million. As things started to take off, I launched Coachwood Capital to help others invest in high-quality, cash-flow-positive properties. When the Canadian market started to slow down in terms of growth, we pivoted and began focusing on larger multifamily properties in the U.S., where there’s been a lot more potential for expansion.
Business
On the business side, I’ve had some really rewarding experiences. I founded Canadian Protein from scratch, which has grown into a brand valued at over $100 million. I’ve also launched other brands like Vegava and Synergy Private Label, and I've been fortunate enough to partner with major retailers like Costco, Walmart, and Rexall.
One of my most exciting projects recently has been rebuilding BioSteel, a leader in sports hydration and performance nutrition. After purchasing the brand out of bankruptcy, we’ve been working hard to redefine it and scale it to new heights. Almost 90% of all North American pro sports teams and athletes use our products, which speaks volumes about the trust BioSteel has earned in the sports world. It’s been a challenge, but seeing the brand on track to becoming wildly profitable again has been incredibly rewarding. From hydration to performance nutrition, BioSteel is truly helping athletes and active individuals perform at their best.
Other Ventures
I also own Coachwood Golf and Country Club, which was in rough shape when I bought it, but we’ve managed to bring it back to life with some smart tech and operational changes. And then there’s LuxxisVIP, a luxury livery service I run in Windsor. Getting everything set up with licensing and cross-border certifications has been a journey, but it’s been worth it.
That’s a bit about me. It’s been an exciting ride, and I’m looking forward to what’s next.
Best,
Dan
